The Brief
Meat & Livestock Australia (MLA) wanted to help consumers cook better beef, every time. They identified a gap between beef products and cooking knowledge among its customers – and they wanted to bridge the gap using technology the audience uses at their fingertips. The brief was to design a simple and easy to use iPhone app to cooking beef. Our solution is the Beef Essentials iPhone app, a guide that contains well tested information for proven beef cooking expertise in the kitchen.
Sketches
